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Maker Faire will draw an audience of approximately 10,000 tech DIY enthusiasts or "Makers", aspiring DIYers, school teachers, students and their families, local science, hobbying and tech clubs, as well as thousands of people drawn by a curiosity for the unorthodox and often whimsical MacGyver like nature of Makers and their projects. A rapidly growing segment of Makers, however, are teens and young college students who are attracted by MAKE's renegade and slightly irreverent approach to exploring science and technology. This attraction has not escaped the attention of educators and parents intrigued by MAKE's ability to make technology more approachable. Even cool. A major thrust of the Maker Faire marketing strategy will be to draw teachers, students and their families through grass root marketing, student project competitions, and affordable student and family pricing. As evidenced by the international print and broadcast media coverage of MAKE Magazine over the past 7 months, Maker Faire's PR strategy also promises to create significant media opportunities for major sponsors throughout the Maker Faire weekend; thus expanding the effective audience reach to millions of households.
Three key areas have been identified as Ultimate Maker Sponsorship Opportunities at Maker Faire 2006—the Ultimate Workshop, the Ultimate Garage and the Ultimate Entertainment and Gaming Zone. Each one of these sponsorships will involve a special invitation, a unique opportunity and a custom program designed specifically for each of the Ultimate Maker Sponsors. We will work with you to create an environment that best showcases your product, takes advantage of the space, is focused around product demonstrations and presentations, and allows the Maker Faire attendees to get an up close and individual experience with your product.
The Ultimate Maker Workshop Sponsor will be located in a 4,500 square foot space that opens on to the Maker Pavilion. The Ultimate Maker Garage Sponsor will have 4,500 square feet in a stand alone building located directly off of the Maker Midway. The Ultimate Maker Entertainment and Gaming Zone sponsor will have 4,500 square feet in the Maker Entertainment and Gaming Zone Pavilion, located directly next to the Maker Faire Main Stage. In all cases, there is an opportunity to incorporate vendors and strategic partners in to the plans for each Ultimate Sponsorship. The Maker Faire team will work closely with each Ultimate Sponsor to help create and deliver the "Ultimate" experience to Maker Faire attendees.
Maker Pavilion Sponsors will be located in the main Maker Pavilion along with one Ultimate Maker Workshop Sponsor, 28 exhibitors, 60 Makers and four exposition and workshop pavilions. Limit 4 Maker Pavilion Sponsors.
Ultimate Sidekick Sponsors will be co-located in the Ultimate Garage Zone and Ultimate Entertainment and Gaming Zone.
|MAKE Magazine and weekly MAKE newsletter||Full page advertising and editorial coverage in MAKE Magazine and editorial coverage in MAKE's weekly newsletter (over 100,000 total reach)|
|Email Blasts||Promotional announcement and special offers will be mailed to MAKE subscribers as well as more than 150,000 O'Reilly Media customers|
|Internet/Web Advertising||Coverage throughout makezine.com website (over 1/2- Million unique visitors), as well as across an extensive network of dozens of technology, gadget and science related blogs, websites and newsletters|
|Academic and Schools Outreach||Maker Faire has outreach programs in place to attract teachers, science and tech clubs, and to create team competition sponsorship opportunities|
|Key Associations, Clubs and User Groups||Special pricing is in place to attract user groups and tech clubs (i.e. rocketry, kite photography, robotics clubs) Direct Mail National, regional and local direct mail marketing campaign|
|Regional Newspapers||Advertising and extensive use of PR in key West Coast daily newspapers|
|Other Industry Events||Will promote Maker Faire at O'Reilly and non-O'Reilly events|
|Business/Technology/Educational Publications||Extensive use of MAKE and O'Reilly Media's combined PR programs to publicize Maker Faire through trade and professional media outlets|
|Co-Sponsors||Marketing campaigns will fully leverage sponsor customer lists, newsletters, stores and websites to reach attendees Saturday, April 22, 2006 to Sunday, April 23, 2006|
For Complete Sponsorship Details, Contact: